Phishing Killing User Experience

By | December 8, 2006

Most people will know about the fake PayPal e-mail spreading across the web. Sent by people trying to gain access to the PayPal accounts of innocent and ignorant consumers. When hitting the link in the e-mail the consumer is taken to a fake PayPal website where they give away their username and password. That’s a classic example of phishing.

You might think that you as a company will never have to deal with any such problems. But you are wrong. If you are making money online, then your company may become victim to these type of scams sooner or later.

I hear you think that it’s not important. But realize that when ISP get wind of the fact that e-mail scams are going around for your company they may decide to block you. And what’s the use of you e-commerce if you can’t mail your users. Not to mention the risk of your customers actually falling for the scam and getting ripped off.

If you are victim of phishing then you should always take the following steps:

  • Make a clear note on the front-page of your website about the scam e-mails circulating.
  • Explain to users what you will never do (e.g.: ask for their password in mail)
  • Update the policies of the website to include detailed steps on how users can identify scams

A final word: keep track of all e-mails that are sent in your name. You may just prevent phishing or other scams against your users.

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